Alibaba Group's 'Double 11' Shopping Festival

The first 'Double 11' festival, which rapidly grew into the world's largest online shopping event, generating immense pressure on Alibaba's IT infrastructure.

Significance

This annual event served as a crucible for Alibaba's internal technology, forcing the engineering teams to innovate massively scalable solutions, including their log management systems, which eventually became SLS.

Key facts

Date
2009-11-11
Type
milestone
Location
Online, globally centered in China