Alibaba's First 'Double 11' Global Shopping Festival

Alibaba launched its inaugural 'Singles' Day' shopping festival, which would grow to become the world's largest online shopping event, generating immense data traffic and directly driving the need for hyper-scalable database solutions.

Significance

This event created the initial, unparalleled scale challenge that necessitated the development of a completely new, distributed database architecture like Tablestore within Alibaba.