Apple announces Apple Arcade
Apple officially unveiled Apple Arcade at its 'It's Show Time' special event, showcasing its vision for a curated, ad-free, and microtransaction-free gaming subscription service.
Significance
This marked Apple's public entry into the gaming subscription market, signaling a major strategic shift towards services and a commitment to premium mobile gaming.
Key facts
- Date
- 2019-03-25
- Type
- release
- Location
- Steve Jobs Theater, Apple Park, Cupertino, California