Apple Macintosh Centris 610 and 650 Launch

Apple introduces the first models of the Centris line, the Centris 610 and Centris 650. These machines, based on Motorola 68040 (or 68LC040 in the 610) processors, were positioned as mainstream Macs, replacing the confusing array of IIvx/vi and lower-end Quadras.

Significance

This launch marked Apple's public effort to simplify its product naming conventions and clarify its market segmentation, attempting to establish 'Centris' as the clear mid-range option.

Key facts

Date
1993-02-10
Type
release
Location
Cupertino, California, USA