First Commercial Banner Ad

HotWired.com, the online arm of Wired magazine, published the first clickable commercial banner ad for AT&T, with the text 'Have you ever clicked your mouse right HERE? You WILL.'

Significance

This event marked the official birth of online advertising as a commercial venture, demonstrating the potential for monetizing web traffic and creating an immediate demand for efficient ad management solutions.

Key facts

Date
1994-10-27
Type
milestone
Location
Internet (HotWired.com)