First Commercial Banner Ad
HotWired.com, the online arm of Wired magazine, published the first clickable commercial banner ad for AT&T, with the text 'Have you ever clicked your mouse right HERE? You WILL.'
Significance
This event marked the official birth of online advertising as a commercial venture, demonstrating the potential for monetizing web traffic and creating an immediate demand for efficient ad management solutions.
Key facts
- Date
- 1994-10-27
- Type
- milestone
- Location
- Internet (HotWired.com)