First Commercial Banner Ad
AT&T ran the first clickable banner ad on HotWired.com with the tagline 'Have you ever clicked your mouse right here? YOU WILL.' This marked the beginning of display advertising on the internet.
Significance
Established the fundamental visual format for online advertising and demonstrated early commercial potential, even if primitive.
Key facts
- Date
- 1994-10-27
- Type
- milestone
- Location
- Internet (HotWired.com)