Open Automotive Alliance (OAA) Formation

Google, alongside automotive giants Audi, General Motors, Honda, Hyundai, and chipmaker NVIDIA, announced the formation of the Open Automotive Alliance to bring Android into cars.

Significance

This marked Google's serious entry into the automotive space, signaling a collaborative approach with major car manufacturers. It laid the groundwork for broad adoption by ensuring industry buy-in before the product's official launch.

Key facts

Date
2014-01-06
Type
alliance_formation
Location
CES, Las Vegas, Nevada, USA