Rebranding to SAP BusinessObjects Cloud
SAP Cloud for Analytics is rebranded as SAP BusinessObjects Cloud, aligning it more closely with SAP's established BI brand.
Significance
This change aimed to leverage the brand recognition of 'BusinessObjects' while reinforcing its cloud capabilities, though it was a transitional name before its final iteration.
Key facts
- Year
- 2016
- Type
- milestone
- Location
- Global