'The New New Product Development Game' Publication

Ikujiro Nonaka and Hirotaka Takeuchi published their seminal article in Harvard Business Review, introducing a holistic, team-based approach to product development, likening it to rugby where the team 'scrums down' together.

Significance

This article provided the core inspiration and the very name 'Scrum' for Jeff Sutherland's subsequent work, laying a philosophical foundation for adaptive, team-oriented product creation.