Paul Greenberg

Paul Greenberg stands as one of the most influential and enduring thought leaders in the realm of customer relationship management (CRM) and customer experience (CX). Widely recognized for his foundational book, "CRM at the Speed of Light," first published in 2001, Greenberg has consistently…

Key facts

Role: CRM and Customer Experience Thought Leader, Analyst, Author, and Consultant
Nationality: American

Notable quotes

CRM is not a technology, but a business strategy.

Customer engagement is the new CRM.

The customer defines their own journey, not the company.

It’s not just about transactions, it’s about interactions and building relationships over time.

Without customer experience, CRM is just a database.