Simon Wardley

Simon Wardley is a visionary British technology industry figure, renowned for his groundbreaking work in strategic mapping, particularly the creation and popularization of Wardley Maps. His career trajectory has consistently placed him at the forefront of technological evolution, from his…

Key facts

Role: Strategic Researcher and Methodologist
Nationality: British

Notable quotes

"All value chains evolve through Genesis, Custom-built, Product, and Commodity phases."

"Strategy without a map is just a wish."

"Understand the landscape, identify your purpose, challenge your assumptions, anticipate change, and play the game."

"There is no such thing as digital transformation, there is only economic competition."

"The future is already here – it's just not evenly distributed." (Often cited by Wardley, attributed to William Gibson)