Adobe Experience Cloud

Key facts

First appeared

2017

Category

technology

Problem solved

Adobe Experience Cloud was created to solve the challenge of fragmented digital marketing and customer experience efforts, enabling businesses to unify customer data, personalize experiences across all touchpoints, and measure the effectiveness of their digital strategies.

Platforms

Cloud-based (predominantly AWS, Azure for specific services), Mobile (via SDKs and specialized apps for content management/analytics), Web browsers (for administrative interfaces and user access)

Related technologies

• Adobe Document Cloud
• Cloud hosting providers (AWS, Azure)
• Customer Data Platforms (CDPs)
• Adobe Creative Cloud
• Business Intelligence (BI) tools
• Enterprise Resource Planning (ERP) systems like SAP
• Customer Relationship Management (CRM) systems like Salesforce
• Data Management Platforms (DMPs)

Notable users

• Major enterprises across retail, finance, media, automotive, and public sectors.
• Companies like Coca-Cola, General Motors, NFL, T-Mobile, Deloitte, Philips.