Adobe Experience Platform

Key facts

First appeared

2019

Category

technology

Problem solved

Adobe Experience Platform was created to solve the pervasive problem of data silos within large enterprises, which prevented a unified, real-time view of the customer. Before AEP, organizations struggled to integrate customer data from disparate systems (CRM, web analytics, marketing automation, POS, call centers) leading to inconsistent customer experiences, delayed insights, and an inability to personalize interactions at scale across all touchpoints. AEP provides a centralized, real-time data foundation to overcome these challenges.

Platforms

Cloud-native (predominantly Microsoft Azure, with components on AWS and Adobe's own infrastructure)

Related technologies

• Data visualization tools (e.g., Power BI, Tableau)
• Adobe Advertising Cloud
• Adobe Journey Optimizer
• Adobe Campaign
• ERP systems (e.g., SAP)
• CRM systems (e.g., Salesforce)
• Adobe Target
• Adobe Analytics
• Adobe Commerce (Magento)
• Cloud data warehouses (e.g., Snowflake, Google BigQuery)

Notable users

• Major League Baseball
• T-Mobile
• Deloitte Digital
• NVIDIA
• The Home Depot
• L'Oréal
• National Bank of Canada