Adobe Experience Platform (AEP)

Key facts

First appeared

2018

Category

technology

Problem solved

Adobe Experience Platform was created to solve the pervasive problem of fragmented customer data across enterprise systems. Before AEP, organizations struggled with siloed data, leading to an inconsistent understanding of customer behavior, an inability to deliver real-time personalized experiences, and significant operational complexity in integrating disparate marketing and analytics technologies. AEP provides a unified, real-time customer profile to overcome these challenges.

Platforms

Cloud-native (primarily Microsoft Azure)

Related technologies

• Data Warehouses (e.g., Snowflake, Google BigQuery)
• Adobe Journey Optimizer
• Adobe Campaign
• Content Management Systems (e.g., Adobe Experience Manager)
• CRM systems (e.g., Salesforce)
• Adobe Commerce
• Adobe Target
• Adobe Analytics
• Business Intelligence tools (e.g., Tableau, Power BI)

Notable users

• T-Mobile
• Automotive manufacturers
• Coca-Cola
• NVIDIA
• Verizon
• Large retail chains
• Major financial institutions