Apple TV+

Apple TV+ is Apple's subscription-based streaming service offering exclusive original TV shows, movies, and documentaries from renowned storytellers. Launched as the company's entry into premium video streaming, it emphasizes high-quality, ad-free content accessible via the Apple TV app. It…

Key facts

First appeared: 2019
Category: technology
Problem solved: Apple TV+ was created to provide Apple users with a premium, ad-free streaming service featuring exclusive original content, addressing the fragmentation of streaming options and Apple's need to compete in the video entertainment market dominated by Netflix and others.
Platforms: iPhone, iPod touch, Amazon Fire TV, web (tv.apple.com), iPad, Mac, Samsung smart TVs, Apple TV, Roku

Related technologies

iPhone
macOS
iPad
Apple TV hardware
tvOS
Apple TV app

Notable users

individual consumers
Apple Inc.
Apple device owners