Apple One

Apple One is a subscription service bundle launched by Apple Inc. It consolidates several of Apple's digital services, such as Apple Music, Apple TV+, Apple Arcade, iCloud+, and more, into a single, tiered monthly payment plan. Its primary aim is to offer customers convenience and cost savings…

Key facts

First appeared: 2020
Category: technology
Problem solved: Customer fatigue from managing multiple individual digital subscriptions, the desire for consolidated billing and potential cost savings across Apple's growing suite of services, and the company's strategic goal to deepen user engagement within its ecosystem.
Platforms: Web (for some services like Apple Music, Apple TV+), watchOS, tvOS, iPadOS, macOS, iOS

Related technologies

Mac
Apple TV
Apple Fitness+
iPad
iPhone
Apple Watch
Apple Arcade
iCloud+
Apple Music
Apple News+
Apple TV+

Notable users

Individual Apple customers
Families with multiple Apple users