Adobe Marketo Engage
Adobe Marketo Engage is a comprehensive cloud-based marketing automation platform designed for B2B and B2C companies to manage and automate marketing campaigns, lead management, email marketing, and customer engagement across various channels. It provides tools for lead nurturing, scoring,…
Key facts
- First appeared
- 2006
- Category
- technology
- Problem solved
- Adobe Marketo Engage was created to address the growing complexity of digital marketing by providing a unified platform for automating and optimizing lead management, email marketing, and multi-channel campaign execution. It aimed to bridge the gap between sales and marketing, enabling better lead nurturing, more effective customer journeys, and measurable ROI on marketing spend.
- Platforms
- Web (cloud-based SaaS)
Related technologies
- Content Management Systems (e.g., Adobe Experience Manager, WordPress)
- Webinar platforms (e.g., Zoom, GoToWebinar)
- Salesforce CRM
- Adobe Experience Cloud
- Microsoft Dynamics 365
- Account-Based Marketing (ABM) platforms
- Data visualization tools (e.g., Tableau, Microsoft Power BI)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
Notable users
- Many large enterprises and mid-market companies across various industries including technology, manufacturing, financial services, and healthcare.
- ServiceNow
- GE Healthcare
- Cisco
- Panasonic
- Fujitsu